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Welcome
The decision to prioritise PR and the power of the female voice to achieve cut-through for your company or cause is smart.
There's a bunch of service options below. Scroll to self-identify. As a guide, we partner in one of three ways:
1. Retainer means a set fee per month. You get a dedicated Priage PR Pro, predictable budget, and the ability to build momentum, contacts and ongoing presence in the market over time. Fee and inclusion options listed below are tiered by your size and stage of business:
2. PR Project is a finite focused campaign, like managing a big announcement like a merger or acquisition (M&A), crisis communications, or interim PR support to cover maternity leave or an internal comms role.
3. Training & events. Like the 'Teach a [person] to fish and you feed a village.' analogy. Tap into our 20+ years PR experience with some of the world's best brands to train, inspire & activate your current & emerging female leaders. We offer Advanced Media Training and "Stand out. Speak up." leadership presence coaching via 1:1 sessions and group webinars. For a larger scale event book PR Boss Lady, Heather Jones.
RETAINED PR SERVICES
'start-up' PR PACKAGE
INVESTMENT GUIDE: $3,800/MONTH + GST
You are a start-up company or cause with a female founder and/or female primary spokesperson. You are ready to have her Stand Out + Speak Up for your brand, industry and issues in the Australian media relevant to your sector. Investment guide: $3,000+GST per month is for a minimum 3 months (so we can plan, activate and build momentum). Below are base-line inclusions but every package is tailored for you.
media story diagnosis
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1-2 hour media storytelling session with founders and/or leaders. Identify new PR opportunities + angles to pursue with resolve and focus. Create a written PR Strategy & Activation plan with KPIs.
MEDIA RELEASES & PITCHES
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1-2 press releases written, distributed to media, followed up + coverage impact reported on per quarter. Tailored pitches to relevant journalists on a regular basis.
proactive + reactive media
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Monitor the press & leverage media contacts to identify & pitch media opportunities featuring interviews with your spokesperson. Manage all reactive media enquiries.
MEDIA OPPORTUNITY ALERTS
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Get custom alerts when media are seeking expert commentary in your area of expertise.
Need a tailored package or have a different budget? Here to serve. Contact heather@priage.media
'sCALE-up' PR PACKAGE
INVESTMENT GUIDE: $5,800 per month + GST
You are a scale-up mid-size Australian company or cause with a female founder and/or strong female leader/s. You are ready to ramp up the media presence of your brand, and show leadership on industry issues with her voice as the primary spokesperson. Investment guide: $5,800 per month + GST (minimum 3 months)
BRAINSTORM + STRATEGY SESSION
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1-2 hour media storytelling session with your founders and/or leaders. Identify new PR opportunities + angles to pursue with resolve and focus. Agree next step priorities.
dedicated pr pro
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Priage Boss Lady Heather Jones is involved with every client engagement to understand business priorities and agree a tailored PR strategy and activation plan. A dedicated PR Pro with experience in your domain of expertise is assigned as your primary point of contact for delivery on the Plan. Your CEO/senior executives' are guaranteed direct line access to Heather as required.
MEDIA RELEASES, PITCHES & media monitoring
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2-3 press releases or custom pitches written, distributed, followed up + monitored for coverage per quarter. Coverage goals are set after the initial Brainstorm & Strategy session, and your Priage PR Pro does what it takes to achieve them each month.
MEDIA OPPORTUNITY ALERTS
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Get custom alerts when journalists or producers are seeking expert commentary on your area of expertise. Priage Media responds and follows up on your behalf.
MEDIA CONFIDENCE & SPEAKER SKILLS
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Whether she's spoken to the media once or a million times, brush up on skills, have a pep talk, rehearse Q&A; on-call access to PR Boss Lady, Heather Jones.
BYLINE ARTICLES + CASE STUDIES
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At least one byline article or customer-focused story researched, pitched and published per quarter.
Need a tailored package or have a different budget? Here to serve. Contact heather@priage.media
'sTAND-OUT' PR PACKAGE
INVESTMENT GUIDE: $7,800+ per month + GST
You are an ASX-listed or private enterprise with a female CEO and/or strong female executive leaders as emerging or existing media spokespeople. You are seeking a proactive, experienced PR agency partner to help you stand out via PR as part of a broader marketing and business strategy. It is likely a competitive pitch or RFP initially. On engagement below is a guide for standard inclusions. Integrated, creative campaigns are our speciality and created after a detailed briefing and successful eng
BRAINSTORM + STRATEGY SESSION
✅
First stop: 1-2 hour media storytelling session with CEO, marketing and business leaders. Identify strong narratives, agree PR priorities + angles, then document a plan to pursue with resolve and focus.
MEDIA RELEASES, PITCHES & media monitoring
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Unlimited press releases or custom pitches written, distributed, followed up + monitored via our real-time licensed software.
MEDIA TRAINING & SPEAKER confidence skills
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Priage Media executive spokesperson 1:1 coaching and media training for up to two executives included in retainer (value $10K)
INTERVIEW & Speech PREP
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Whether she's spoken to the media once or a million times, focused prep time before each interview to focus on key messages, interview skills and rehearse Q&A. Support for internal or external speeches includes review of content (story arc) and a minimum of two rehearsal sessions (1 hour each).
BYLINE ARTICLES + CASE STUDIES
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Byline articles and customer case studies researched, written + published with relevant media.
CUSTOM CAMPAIGNS
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An integrated campaign focused on an end point, such as launch of a new national report, Government initiative, customer win, event or strategic partnership can all be factored in for a tailored quote and resources allocation.
Need a tailored package or have a different budget? Here to serve. Contact heather@priage.media
'sPEAK-OUT' INDIVIDUAL PR PACKAGE
INVESTMENT GUIDE: $1,800
You are a thought leader, activist, Professor or expert in your field. You want to build your profile via media coverage, speaker engagements and compelling content over a sustained period. We get that. Get in touch for a chat and custom quote.
Here to help: heather@priage.media
PR PROJECt (one-off for now)
one-off PROJECT or focused campaign
You've got a presentation or launch announcement coming up and want focused coaching and/or PR campaign design and activation? Get in touch for 1:1 coaching, rehearsal and feedback that'll improve this pitch, and every presentation to come.
Ready to Prioritise PR | heather@priage.media